Journalism Schools Urged to Review Curricula
By Linda Mupemo
Frank Mutubila - Picture Courtesy of Pelum Zambia |
Veteran
Journalist Frank Mutubila has called on media training institutions to modify
their curricula to suit current trends in the sector.
Mr.
Mutubila observed that the evolution of the media industry calls for the
enhancement of teaching material to ensure Journalism graduates meet the
industry needs.
Mr.
Mutubila said this in Lusaka yesterday during a media engagement organised by
Pelum Zambia.
He added
that it is essential for Media Lecturers to undergo practice before they
venture into academia.
"Journalism
institutions should re-look the caliber of lecturers imparting knowledge in
Journalists. You cannot have a coach who has never played in the field. This is
an anomaly which should be corrected immediately," he said.
The
Veteran Broadcaster noted that Journalists should be equipped with knowledge on
packaging media products which do not only benefit local communities but are
also suitable for international consumption.
Mr.
Mutubila stated that world-wide technological advancements require Journalists
to be tech-savvy as they embrace innovations in information
dissemination.
The three day media training
which was conducted at Taj Pamodzi Hotel attracted 33 Journalists from various
media houses across the country and was aimed at equipping them with knowledge
on organic agriculture reporting.
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